We’re delighted to announce a new addition to the 2019 Writers’ Workshop Program: The Writer’s Toolkit.
Author Katrin Schumann will lead three optional add-on workshop sessions, which will be held Tuesday, Wednesday, and Thursday afternoons from 2:30pm-4:00pm during the week of the workshop program. These sessions are designed to help writers with self-promotion, media interaction, and book marketing.
Registration is open to everyone. Sign Up Now.
Cost is $75 per session, or $200 for all three sessions. Registration is limited to 16 participants per session.
Enrollment is open to writers of all levels. All sessions will be held at the Customs House 3rd floor meeting room. Please contact kschumann [at] kwls.org with any questions.
Session 1: How to Talk About Your Writing at a Cocktail Party
In this interactive session, we will discuss how to talk about your work in order to achieve a specific goal, such as compelling an agent to ask for more, getting a reader interested in your themes, or even pitching the media for a story about you or your work. We’ll discuss various examples, brainstorm your writing’s core themes, and do helpful exercises. You’ll leave with tools to craft your own one-liner.
Tuesday January 15, 2:30pm – 4:00pm
Session 2: Media Training for Writers: Putting Your Best Foot Forward
Nerves can get in the way of telling a story that will get people interested in your work. How do seasoned authors do it? In this discussion-based class, we’ll be learning how authors (in various genres) talk about their work on television, radio and in podcasts to analyze what works and what doesn’t. No matter how close you are to publication, it helps to understand how to effectively talk about your writing. You’ll take away lessons about how you can prepare for your own future in the limelight. This is a great follow-up to Session 1.
Wednesday January 16, 2:30pm – 4:00pm
Session 3: A Unique Approach to Book Marketing: The Logic Model
It’s really never too early to start thinking about your writing career in a holistic way that allows you to prepare for building a “platform” that works for you while also being strategic about marketing decisions. In this session, we’ll look at a tool called THE LOGIC MODEL as a way to help you define your goals, consider what success means to you, and think about opportunities.
Thursday January 17, 2:30pm – 4:00pm
Katrin Schumann is the author of the novel The Forgotten Hours (Feb. 1, 2019) and five nonfiction books. Katrin has been teaching writing for the past ten years, most recently at GrubStreet, the largest writing center in the US. She helped design and teach Grub’s innovative program for debut authors, “The Launch Lab.” Before going freelance, Katrin worked at NPR, where she won the Kogan Media Award. She has been granted multiple fiction residencies and her work has been featured on TODAY, Talk of the Nation, and in The London Times. She writes a monthly column about books and publishing on GrubWrites.